The origin of instant coffee dates back to 1901, when Mr. Satori Kako, a Japanese chemist living in Chicago, USA, invented an instant coffee powder, sold during the PanAmerican Exposition in New York. Years later, this product was adapted by an American chemist that created the refined instant coffee, which could be commercialized in larger scale.
Decades went by until a big opportunity arose from the surplus of coffee stored in Brazilian warehouses during the 1930s world crisis. Swiss companies were asked to study ways of transforming this stored coffee into “ice cubes” that could preserve the coffee attributes for longer periods and that could be sold to consumers.
It was Nestlé’s chemist, Mr. Max Morgenthaler, that developed a solution and in 1937 presented a coffee powder easy to be solved in water for consumption, that also presented features that resembled those of fresh coffee. Nestlé then financed the manufacturing of this innovative product, launching Nescafé in 1938, an immediate success in Europe and the United States; and used by American soldiers during the Second World War (due to its practicality and easy preparation).
In Brazil, instant coffee arrived in 1953; efforts to attract and install soluble industries were made from the 1960s on, when the majority of the companies associated to ABICS were founded and started activities. Brazil has been the world’s leading soluble coffee producer and exporter since then.